23 08 2011
Buk & Levis
This might be old news to some of you, but I just heard about this today. Apparently Levi’s has managed to marry Bukowski’s “The Laughing Heart” with a sixty second “film” — aka commercial designed to sell you cool. It’s playing on the pre-roll in theaters all over.
I love Levi’s. I only rock them. They fit my apple ass and big crotch. But, the only thing Buk has ever sold me on is that booze and bitterness don’t mix. What’s up with Levi’s trying to turn ardent counter-culture icons into a fucking marketing campaign anyway? Remember “Holiday in Cambodia?” For DOCKERS, no less.